What is Fierce Mild

Fierce Mild are Ireland’s non-alcoholic beer specialists, creating great-tasting alcohol-free beers for a growing market of mindful drinkers.

Why did you join Food Works?

To gain a deeper understanding of the business from the inside out, become investor-ready with a clear business strategy, and bridge the gap between being a craft producer and a commercial business. The team also wanted to strengthen their market and consumer insights while building valuable industry connections.

How did Food Works help your business?

Food Works helped Fierce Mild grow beyond its forecasts and encouraged the team to step back from the day-to-day running of the business to focus on long-term strategy and sustainable growth.

What impact has Food Works had on your business?

The programme supported the development of a five-year business plan, helped the company become investor-ready, and provided valuable networking opportunities with industry experts and fellow food entrepreneurs.

"Joining the FoodWorks program was the turning point for Fierce Mild. We had a product we believed in and a brand people loved, but FoodWorks gave us the structural 'backbone' to actually scale. Between Teagasc’s technical brilliance and the market insights from Bord Bia and Enterprise Ireland, we evolved from a local start-up into a retail-ready business. It’s an intense journey, but the mentorship and resources provided are second to none."