Case Studies
Mór Taste
Mór Taste is revolutionising the jam category with innovative fruit-packed spreads containing up to 70% less sugar than conventional alternatives. Founded by Felix Oster in the 2020s, the company has developed a patent-pending process that has propelled it to become Ireland’s most decorated jam brand in 2024. The business has achieved comprehensive market penetration across all major Irish retailers including Tesco and Dunnes Stores, whilst simultaneously pursuing international expansion into the UK and Germany. Beyond traditional spreads, Mór Taste has diversified its product portfolio to include a healthy fruit snack range, demonstrating the brand’s commitment to reimagining better-for-you food products through innovation and quality.